This week’s blog is around a bit of a hard truth that all start-up businesses should know from day 1. To put it simply, it’s not going to be handed to you on a plate.
In our coworking space, we have a lot of start-up businesses, and one of the main conversation starters we hear is “How is business going?”. This is usually followed by something along the lines of “Business is going okay, but you know we just need more people through the door at the moment. We’re getting there but we just need those sales in order to grow.”
It’s a typical issue every start-up will face, and it’s not going to happen over night. But that doesn’t mean you have to wait until it comes to you, you should be actively improving your chances of finding
So how are you going to get more business?
- Get out there.
You need to get in front of people, and there’s no better way than designing yourself some top business cards, and heading down to the next networking event in your area. If you’re based in Reading, we run our monthly RG1 Networking event which we’d love for you to come along to – Join the group
- Ensure you’re looking as good as you can online
Remember we mentioned business isn’t going to come to you? Well, it can, but don’t call us out for lying to you just yet, because it still requires input from you! You could have the most amazing, interactive website that nobody’s ever seen. See what we did there? Search Engine Optimisation is incredibly important to get new business. For example, you’re a business consultant based in Reading. Someone might search “Business Consultancy in Reading”, and they’ll be faced with 5 and a half million results. You can take a look HERE for more info on SEO.
It’s not just SEO you should be thinking about however, it’s 2015. We live and work in a social world. Therefore, your business should be on social media. Don’t think that Facebook is just about posting what you’ve been up to at the weekend, it’s a great tool for businesses in terms of creating more of an online presence. Posting links to your site, ‘behind the scenes’ images about what you’re up to within the business, sharable content (motivational photos/helpful videos, articles that interest you) are all useful for getting your business further online.
This sort of links in with the bits we mentioned above, however a blog gives you the ability to share your site in a less ‘salesy’ way. You can link to articles you’ve written when engaging with new people online, as a way to drive traffic to your site, without immediately shouting buy, buy buy.
- Be friendly
We’re sure you’re all a friendly bunch, so this should be easy for you. Starting the conversation, breaking the ice with new people in your office space can be extremely rewarding. Not just in terms of increasing your LinkedIn connections, but increasing your chances of being mentioned as a potential business contact. You need 2 more clients to meet your targets this month? There could be someone making a coffee in the other room that needs what you have to offer, and could put you in touch with their friend that requires the same service. Don’t be afraid to offer a tea or coffee to the people you’re sat with. It could be the spark of a great business partnership.
There’s plenty of other methods to grow your start-up business, these are just to name a few. If you have any other suggestions from your own experience, we’d love to hear from you in the comments. You might even make a new contact on here! It’s just about breaking the ice.